Earlier this week Candy Crush Saga celebrated its fifth birthday. The game is played all around the world by millions of people, games within the Candy Crush franchise have been downloaded almost three billion times!
Despite being five years old, Candy Crush Saga has retained its popularity and returned to the #1 position on the iOS and Android app stores in the US following a record-breaking third quarter. In addition, King has had two of the top 10 grossing games in the US for four consecutive years.
The brainchild of Sebastian Knutsson and a small team in Stockholm, the franchise’s inaugural game, Candy Crush Saga, was released on mobile in November 2012. There have been 1.1 trillion rounds of Candy Crush Saga played globally, which is the equivalent of every American playing two rounds a day, and there are over 2,800 levels and counting. Five years on, two other games have launched as part of the franchise, Candy Crush Soda Saga and Candy Crush Jelly Saga.
To mark the fifth anniversary, King has launched some in-game updates and given players the most powerful booster to date in the form of the birthdaylicious Party Booster. Designed to give that sweet winning feeling, players will receive two free party boosters giving a series of special, never-before-seen effects, removing all the candies from the board and damaging each blocker once. Secondly, when the board settles, the booster then goes on to release a further round of tasty treats – a striped candy, wrapped candy, Colourbomb and a fish. Each of these then explode immediately, further helping players to progress through the Candy Kingdom.
